Blizzard Store's vanity pet sale micro transactions haven't gone unnoticed. Several bloggers have posted for and against the mere idea of Blizzard beginning a micro transaction system through their Battle.Net tied Blizzard store and all I can say is what did I tell you. The list ranges from Tobold to Leafshine to Kiasa and so on, so I won't even bother to link them here: all having their own approach to the issue.
One thing is sure, however. The Store wasn't opened only for the vanity pets. It will have more content soon and as time passes it will contain xp scrolls or potions, cloths, mounts and -like it or not- gear: not at the epic level not to 'disturb the game experience' but to help the newcomer/casual without the time to grind the gearing game to take part in the revered End Game concept.
The question really is, how long will it take for the basic raiding gear to enter the store?
Granted, like it was mentioned in the comments of my earlier posts this week, that the pets sold at the moment are just a continuation of the TCG loot cards, but making them more easily attainable is the main thing in this: taking the obstacles from the purchasing off, making the buying easier for the consumer is the key. Like Melmoth (I think) in Kiasa noted, now there is no excuse for all, each and every MMO to have a micro transaction store, as the main player has opened theirs. He also pointed out (I think) that whereas other games like DDO have the stuff sold in the Store available as rare loot drops in the game, Blizzard has refrained to do so. Why might that be, and when will the Marine Marine for example be for sale in the store? Or the mini-diablo from the collectors edition?
Do I like the idea? As much as I have liked the gold sellers and micro transactions in any games I've seen them. Does it effect my playing? Not as long as the game itself offers the possibility to acquire the same 'benefits' as the Store.
Does it matter to me? Not as long as the game is as it is. But when the stuff acquired from the store become a norm like achievements as an requirement for grouping, then it will.
Why do I feel cheated, then? Beats me.